Welcome, Caller, This Is Chloe

After the rather tepid reviews on the rest of Goodreads for this one, I was thinking I might have to give up around chapter 5. I received it from Netgalley, and because I was ahead on my library pile, I decided to keep going. And you know what? It got better. 
Chloe is a rather self-centered main character, something that is even more obvious when its written in first person. You know how on Ugly Betty, all the colors are just super bright? This drives my mother bonkers-- she won't watch the show. It just gives off such a fantasy, fake sort of feel. That is the first thing I thought of when I was stumbling through the first, rough chapters. Chloe exists in some fantasy version of Southern California somewhere between La Jolla and Marina Del Rey (though the latter is most obvious because of the location's name) and even the seedier parts have a fake-y annoying brightness to them. The story picks up when the radio show starts-- and even managed to address the issue of-- what the heck is a radio show?